television - edmonton television ratings

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there are three kinds of lies: lies, damned lies and statistics -- mark twain

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Commercial television lives and dies by "the book." The same can be said for commercial television careers. The rates at which stations can sell advertising time is determined by the size of their audience – and in the TV business bigger is better.

Three times a year "the book" comes out. The news can result in pink champagne or pink slips. Check the latest ratings to determine the mood at your favourite station.

introduction | spring 2008
edmonton television ratings archives | related pages


Introduction


The ratings used by stations are based on surveys conducted by the Bureau of Broadcast Measurement. Reported on this page are general overviews of BBM's surveys for the Edmonton market.


Stations receive much more detailed results, broken down by quarter-hour, age, gender and total time viewing. Overnight ratings are available in many markets, and summaries of weekly top program reports are available here.


As is the case with all things statistical, stations are free to create their own spins to serve their needs.



Spring 2008


Unlike the Fall 2007 television ratings book that somehow allowed both Global and CTV Edmonton to claim the top spot, there was no mistaking the Spring 2008 numbers – Global's got it!


The local television arm of the Canada.com media empire beat out its longtime competitor in the key supper-hour time slot and for the first time in what seemed like forever, a CTV news director had to deal with being in second place » full details »



Edmonton Television Ratings Archives


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