radio - edmonton ratings archives - fall 2004


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Watch the levels!

Another great book for Corus with CHED pulling up the company's total share (even CHQT improved its numbers). Power 92's re-branding as 92.5 Joe FM "We Play Anything" translated into an incredible 21.1 share for women aged 25-54, and K-Rock and the Bear bore the brunt of total audience movement with its worst book ever.


Perennial female favourite EZ Rock was the loser in the female demographic, dropping almost six points to 14.0 (CISN again split for second at 16.5). Men seemed to prefer the K-Rock sound at 15.6, approving the Joe FM format with a mild 13.1, and for the first time CHED earned a top three ranking with males at 11.4



StationCurrent BookLast BookOwner
630 - CHED12.310.5Corus Entertainment
103.9 - CISN "CISN Country"11.910.3Corus Entertainment
92.5 - CKNG "92.5 Joe FM"11.511.4Corus Entertainment
104.9 - CFMG "EZ Rock"9.79.6Standard Radio
96.3 - CKRA "96X"9.68.7Newcap
790 - CFCW8.37.9Newcap
97.3 - CIRK "K-Rock"7.59.4Newcap
100.3 - CFBR "The Bear"6.69.0Standard Radio
740 - CBC Radio One5.45.5Canadian Broadcasting Corporation
880 - CHQT4.73.7Corus Entertainment
94.9 - CKUA2.82.6CKUA Radio Network
90.9 - CBC Radio Two2.34.0Canadian Broadcasting Corporation
1260 - CFRN "The Team"1.31.0Standard Radio
Other, including
580 - CKUA, 680 - Radio Canada,
930 - CJCA, 88.5 - CJSR,
90.1 - Radio-Canada, 96.7 - CFWE,
101.7 - CKER and
105.9 - CJRY "The Shine"
6.16.5-