radio - edmonton ratings archives
there are three kinds of lies: lies, damned lies and statistics – mark twain
Rating surveys from Edmonton's radio past.
late spring/early summer 2008 | spring 2008
fall 2007 | summer 2007 | late spring/early summer 2007 | spring 2007
fall 2006 | late summer 2006 | late spring/early summer 2006 | spring 2006
fall 2005 | summer 2005 | spring 2005
fall 2004 | summer 2004 | spring 2004
fall 2003 | summer 2003 | spring 2003
fall 2002 | summer 2002 | spring 2002
fall 2001 | related pages
Late Spring/Early Summer 2008
The big news in the latest book is that Edmonton radio listeners are back in the country saddle again, with CISN claiming king of the hill and CFCW ponying up with its best book since the summer of 2006.
Two stations were caught in transition and five stations posted historic lows » full details »
Spring 2008
Local Corus Entertainment honcho Doug Rutherford can proudly wave the CHED flag as the station came in with its second-highest rating since Spring 2005. CISN also comes in strong for Corus as does their JOE-FM outlet, but CHQT Cool 880 is sacrificed as a hedge against news competitors seeking Edmonton's newest licence application.
The Bear seems to have eaten K-Rock for breakfast while the rest of the pack seems to have lined up in the same old same old pecking order and without surprise » full details »
Fall 2007
CHED maintains its dominance at the top of the market despite losing Gord Whitehead, while CIRK's K-Rock fails to re-ignite despite the return of Terry Evans.
Country music popularity surges back – both CISN and CFCW rebound – but Big Earl seems to be permanently stuck in the back quarter of the format's farm.
Over in teenland, The Bounce posts its best numbers ever while Sonic tanks with its worst showing ever. Could this be the usual "weird element" that seems to plague every BBM survey sample?
For armchair statisticians there's much more to explore in the Fall 2007 book » full details »
Summer 2007
Two words: reality check.
For some stations the previous ratings period was the best news they've had in years; for others it was their worst. Those who put too much stock in the "oddball" period got grounded pretty quickly when the Summer book came out.
The CBC fell from grace, The Bear ate up the market, country numbers remain well below expectation and numbers from K-Rock suggest something suddenly not broken just got fixed » full details »
Late Spring/Early Summer 2007
Known as the "oddball" period, the Bureau of Broadcast Measurement first introduced the "Late Spring/Early Summer" survey in 2006. Station managers, program directors and armchair pundits are still trying to figure out what omens the newly-timed book may bring.
Three stations posted their best results ever while four stations went into the record books marking their all-time nadirs » full details »
Spring 2007
The latest book contained a couple of continuing bad news stories backstopped with three stations posting record ratings.
Edmonton's once-mighty country audience seems to have traded their cowboy boots in for city slickers, and for Big Earl that means another big disappointment.
The CBC, The Bounce and Sonic post their best showings, and while classic rock still benefits The Bear, K-Rock is in a tailspin losing almost a third of its audience. Pink slips ahead? » full details »
Fall 2006
Unlike the two previous books (Late Summer and Late Spring/Early Summer), program directors, station managers – and especially advertisers – take this one pretty seriously.
The Fall numbers showed the overall size of the radio audience is up significantly over the previous two books. However, the big news this time around is the disappearance of the country music audience – both CISN and CFCW listeners seemed to have left the ratings building » full details »
Late Summer 2006
The "Late Summer 2006" book measured Edmonton radio audiences from July 3rd to 16th and July 31st to August 27th. The report came quickly on the heels of the new "Late Spring/Early Summer" measurement which ended June 11th.
Summer ratings are not taken as seriously as the Fall books as daily habits are disrupted by seasonal change. In the current report, that could be good news for some ... and excuses for others » full details »
Late Spring/Early Summer 2006
The Bureau of Broadcast Measurement has added a fourth book to the year (in past surveys were done winter/spring, summer and fall). The "Late Spring/Early Summer" book measured Edmonton radio audiences from April 17th to June 11th, 2006.
Overall the survey paints a status quo scenario with the usual suspects occupying the top three spots » full details »
Spring 2006
The Spring book measured Edmonton radio audiences from January 9th to March 5th, 2006.
Just prior to the beginning of that period, one new station signed on – 99.3 CHMC "Magic 99" – one station flipped format – CKRA "96X" became "Big Earl 96.3"; and one staion came on stream – CFCW's "CAM FM" – a 98.1 FM signal that just barely penetrates the Edmonton market.
The big news coming out of the Spring book is the erosion of share by multiple-station owners Corus (from a combined Fall 2005 total of 36.3 to 32.4) and Newcap (from 21.7 to 17.2), and the resurgence of Standard Radio's CFBR "The Bear," posting its best showing since 2002 » full details »
Fall 2005
The 2005 Stanley Cup of Edmonton radio ratings has arrived. The all important Fall book defines bragging rights and advertising rates for the next couple of months. Of note is CFCW's best urban rating in recent memory, newcomer Sonic FM's solid sophomore performance and the erosion of audience share among Edmonton's more senior pop/rock stations » full details »
Summer 2005
Summer ratings are not as important as the Spring or Fall books as daily habits are disrupted by seasonal changes in listening habits. But if you work for the Alberta-based OK Radio Group, the news of Sonic FM breaking into the market with a 5.7 share on its first showing is news worth paying attention to » full details »
Spring 2005
CHED posted one of their best placings since their heyday as the city's premier Top 40 station in the late sixties and early seventies. Surprising, however, was the desertion away from Joe FM which lost a third of its audience. Both K-Rock and the Bear recovered their positions while 96X slipped from fifth to seventh place with a substantial share loss perhaps due to CHUM's new station "The Bounce" entering the market with a respectable 3.2 number » full details »
Fall 2004
Another great book for Corus with CHED pulling up the company's total share (even CHQT improved its numbers). Power 92's re-branding as 92.5 Joe FM "We Play Anything" translated into an incredible 21.1 share for women aged 25-54, and K-Rock and the Bear bore the brunt of total audience movement with its worst book ever » full details »
Summer 2004
92.5 Joe FM maintained its 11.4 share and losses by its Corus in-house competitors allowed the station to move into first place among listeners aged 12 and up. CFCW rebounds in the fickle Summer book from a poor Spring showing, and CBC Radio Two enjoys a near 50% jump that may reflect normal changes in listening patterns that the holiday season usually brings » full details »
Spring 2004
Power 92 switched format and identity to 92.5 Joe FM "We Play Anything" and that resulted in CKNG's jump to second place (up from seventh in the 2003 Fall book). CFCW dropped significantly, which makes their strong rating in the previous two books look like an anomaly. The exception to the 1-2-3 success achieved by Corus Entertainment is CHQT's losing a third of their audience. Also of interest is 96X bouncing back up into the second tier dominated by adult rock stations » full details »
Fall 2003
CHED maintains its hold on lead place with only its sister station CISN offering competition. The Bear and CFCW post strong gains while Power 92 is caught in a tailspin. Also of interest is the gain by "other" stations, nearly doubling their collective share. In the all important 25 to 54 age group, women gave EZ Rock a strong showing with a 22.2 share, then favouring CISN with 17.0 and Power 92 with 11.4. Men preferred K-Rock with a solid 20.9, followed by the Bear at 14.6 and CISN at 11.5 » full details »
Summer 2003
Sensing a change in the market, Power 92 became The NEW Power 92.5 FM - "True Variety - The best of the 80's, 90's and now" on June 27 just as the summer ratings period was to take place. While Power 92.5 FM's dip may just reflect the fickle summer market, the folks at 96X were hoping their half-share increase was the real deal. CHED, after 5 straight first place showings, drops slightly behind their sister station CISN Country » full details »
Spring 2003
After a long string of sub-sixth place showings, Newcap said goodbye to Mix 96 and ushered in 96X - The Hit Music Alternative. The change took place on February 24th – just too late to make an impression on the Spring book. EZ-Rock rebounds with their best book ever while the Bear rollercoasters back to sixth place, and the Team barely registers with a 0.6 » full details »
Fall 2002
It's not often a Fall book endorses a Summer snapshot but that seems to be the case this year. Across the board, nearly every station owner can be proud of their efforts without having to stretch things too far » full details »
Summer 2002
Summer ratings are usually affected by changes in listening patterns and are generally considered not to be strong indicators of normal listener allegiance. However, it is good news for the Bear as it manages to slip into a top 5 position without disturbing the general pecking order, stealing listeners from K-Rock and EZ-Rock (which is now owned by Standard Radio). CHQT bounces back and the Team posts another slide » full details »
Spring 2002
Despite slipping from one of their best books ever, CHED maintains its domination of the market and CISN leaps from sixth to third to help CORUS to a strong 1-2-3 showing. The Bear's slide continues, the popularity of CHQT's new Cool-880 format seems to have ... cooled, and The Team is down by half over two ratings periods » full details »
Fall 2001
CHED posted one of their best placings since their heyday as the city's premier Top 40 station in the late sixties and early seventies. The folks at Standard Radio must be puzzling why the Bear's audience seemed to split off towards K-Rock and EZ-Rock, a fate also shared by Mix 96. In June, CHQT debuted its Cool-880 format, playlisting songs from the sixties and seventies » full details »
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12:13 2008-07-14.